Metro Broadcast Makes Unilever’s Digital Day
Consumer goods giant and digital marketing A-lister Unilever invited its digital partners including Facebook, Microsoft, Google and Twitter to participate in a Digital Day event to talk about their latest technologies, global trends and opportunities for significant returns on digital spend. Metro Broadcast was commissioned to design, produce and film the event, editing the video content to create a series of 12 topical short films.
The room was set up with professional lighting and HD camera systems. Live content on the day included video, stills, infographics, Powerpoint and a keynote address, all of which were recorded separately to so that footage of the presenters could be seamlessly synchronised with presentation materials to create news-style footage.
The finished series of shorts included a unique musical score created by Metro Broadcast’s sound designers and included footage of the delegates enjoying the excitement and atmosphere of the ‘marketplace’ exhibition space which Unilever had created.
Jay Altschuler, Unilever’s director of global media said, “I really like the quality and the way you [Metro Broadcast] laid everything out.”