Metro Broadcast Helps AIRMIC Bring 1930's Sci-Fi Theme to Life at Birmingham's ICC
The 2017 AIRMIC conference at Birmingham's ICC attracted no less than 1,750 business risk and insurance experts from across the UK. The three day event included a panel debate chaired by Huw Edwards, lead presenter for BBC News, and a plenary session by commentator Andrew Marr. With a creative concept already in mind, AIRMIC asked Metro Broadcast to bring it to life on the main auditorium stage, at the registration area and in the creation of a unique conference video sting.
The creatives for the conference's Risk in Transformation theme were inspired by the classic 1936 science-fiction movie based on HG Wells's Things to Come. Illustrations commissioned by AIRMIC for the brochure and website reflected that of the original movie poster but also featured some of Birmingham's iconic landmarks such as Spaghetti Junction, the canals and the Bullring. Cyber-type robots encroaching on the scene brought the concept up to date, reflecting today's cyber-related business risks.
Starting with the registration area, Metro made a customised desk in a very open and welcoming style. Metro's design team used the main graphic to cover the desk which served as a teaser for the main set, still to be revealed. A seating area was created and shelving was built to create a brochure library and meeting place.
On entering the auditorium, delegates were impressed with the floor-to-ceiling set. For maximum impact, the backdrop was 16m wide and almost 6m tall. The movie poster-style illustration was enlarged to cover the set on which a large projection screen was hung. The cyber-robots were recreated using Foamex for a 3D effect.
Two, high-brightness, rear projectors were used to present the opening sting, a live relay of the presenters and the presentation content. Metro's audio visual technicians worked closely with the ICC team which provided lighting and sound.
Inspired by elements of the original 1930's movie Things to Come, Metro's film and animation team created a unique conference sting which also incorporated the business threats of today's digital age.
You can watch it here https://www.youtube.com/watch?v=wYwIupRMdPs
AIRMIC's Susi Ozkurt says, "This year, we focused on creating impact in the auditorium with a massive stage. The design of the registration area and the opening video sting needed to echo the main stage and tie the theme together. The range of production skills at Metro meant that we had complete consistency across these design elements and a very creative outcome."