Going Live To Camera - ITV Lorraine’s High Street Fashion Awards.
Working with ITV’s production team on Lorraine’s High Street Fashion Awards 2016 gave Metro Broadcast’s designers and crew a real challenge. In just one day, the Grand Connaught Rooms had to be transformed to accommodate a fashion show, awards ceremony, backstage working space, a press area and the after-show party.
The event was to be filmed live to camera and shown on Lorraine’s programme the following morning.
Working with ITV’s production manager and set designer, Metro’s Project Manager Grant Mitchell created a design which would incorporate this year’s floral theme yet, for consistency, incorporate the branding and reflect the layout of last year’s event which had a striped theme.
The set for the awards ceremony, including a runway and projection screen, was the central feature.The floral theme was influenced by current High Street trends. The design incorporated Dibond flooring to reflect light on the catwalk and give the stage a high gloss finish. Floral vinyls were added to the set and the runway was trimmed with faux grass and daisies. To add depth and dimension, the design incorporated coloured, Perspex shapes backlit with LED uplighters.
Raised decking was used at the back of the room to accommodate additional guest seating and create an outdoor feel.
Metro’s sound technicians installed a full PA system and managed all of the evening’s audio requirements including sound for X-Factor duo Reggie and Bollie who performed their new single live. X-Factor and celebrity jungle star Jake Quickenden also perfomed with a guitar.
Project Manager Grant Mitchell and crew were also being filmed for most of the day during the installation with live footage being shown on Lorraine’s breakfast show building up to the event. Grant said, "With so many viewers and celebrities waiting for the glamorous setting to be revealed and an event that was going straight to TV, everything had to be perfect.”