Metro’s Sound Team Gets #ReadyFor FIFA World Cup Trophy Tour Launch on Board the Trophy’s Very Own Jet.
Monday January 22nd, London Stansted Airport – Metro Broadcast is engaged by M&C Saatchi Sport & Entertainment to provide sound and a live link to broadcasters to kick off the official FIFA World Cup Trophy Tour by Coca Cola from a rather unusual location.
Former winners Sir Geoff Hurst of England and Andrea Pirlo of Italy commented on their feelings being reunited with the infamous trophy on board its own private jet as it embarks on its global tour from London’s Stansted airport.
“As football fans around the world gear up for the 2018 FIFA World Cup, we want to make sure they are ready for all of the emotions that this summer’s tournament will bring,” said Ricardo Fort, Vice President of Global Sports Partnerships, The Coca-Cola Company. “The Trophy Tour will give fans everywhere a taste of the excitement that’s to come, not to mention a once-in-a-lifetime chance to see the Trophy for themselves.”
To check dates and destinations, you can keep track of the Trophy’s travels at www.fifa.com/trophytour or follow it on twitter #ReadyFor #WorldCup