Story in Pictures: Mitchells & Butlers Pride Awards 2016 - Birmingham Hilton.
In October 2016, hospitality group Mitchells & Butlers held its annual staff recognition event at Birmingham’s Hilton hotel. Guests represented some 17 of the group’s hospitality brands including Harvester, Toby Carvery, All Bar One and Nicholson’s.
Over four days and four evenings, M&B celebrated the work of its rising stars across restaurant chains, pubs, City venues and premium inns. Working with theming experts Eventologists, we produced the staging, content, sound and lighting for the daytime meetings, drinks receptions, nightly award ceremonies and after-dinner parties.
For the main stage, we used an expansive LED wall. It featured a central presentation screen and six more panels to display graphic sequences. We also installed a Tweetwall to heighten social engagement.
The stage itself was purpose-built with a sylish, high-gloss, black finish and surrounded by moving lights. We created a soundtrack for the event, working with the team at M&B who had allowed each award presenter to choose their own ‘sting’.
In an adjoining suite, we created a pre- and after-show area for drinks and entertainment. This featured a dancefloor, moving lights and a DJ desk supported by projection for bespoke graphics created by our VJ.
For the lucky guests, various drinks brands created pop-up, themed bars around the perimeter of the room. A range of different seating areas were created for guests to relax.
Category winners from each evening’s award ceremony were given exclusive access to a VIP area sponsored by champagne brand Moet. Here, they could relax with a bottle of the lovely bubbly with more being supplied on demand - dispensed by (a very posh) vending machine.