Metro’s Tweetwall Delights Audience When Event Hashtag Trends at No 2!
If you thought the 23rd June was all about the EU Referendum, you’d almost be right, except there was one other prominent hashtag trending on Twitter, and we were able to capture it live at the British Franchise Association’s (bfa) annual Franchisor Awards event. We’d installed a customised Tweetwall which the audience clearly embraced and guests were absolutely thrilled to see #bfaAwards16 reach No. 2 on Twitter’s trend chart.
The bfa had the idea to create a competition for the most creative photo at the event, and we sent the photos to the big screens in real time. This in turn added a bit of fun and excitement as well as encouraging use of social media and the event hashtag.
Our man, Terence Corness provided the guests with verbal and visual instructions and before long #bfaAwards16 was trending on twitter.
Creating a Tweetwall at your event allows you to get really creative about how you engage with your users. Not only can you use it for keeping guests informed and monitoring activity, you can do lots of interactive things too. You can:
• Take a vote
• Tweet questions and comments throughout the day
• Showcase the top tweets about your event; who’s tweeting what and who seems to be tweeting the most interesting commentary based on popularity
Tweetwall technology is incredibly flexible: you can customise your wall template; filter the content and broadcast the tweetwall to your website.
For more information about how we can help your audience get more involved and about how we can integrate social media, just give us a call.